The Story Behind the name..

In 1995, a pack of wolves were reintroduced to Yellowstone National Park and since then it is believed that this reintroduction has tremendously improved the park’s ecosystem. It went from damaged and imbalanced to thriving and healthy. The small pack of wolves created a chain of amazing reactions; different trees began to  grow, animals that once left the park came back, and rivers changed.  They sparked a cascade effect.

 

 

When we heard of this story, it not only resonated with us, but it left us with a deeper understanding of who we want to be and what we want to do. We saw ourselves as that pack of wolves; a small group of consciously like minded individuals who want to set off change and have a cascading effect on the fashion industry. With our help not only will the fashion industry continue to thrive, but the planet will flourish as well.

 

 

And then we stumbled upon Esa, the name of a Native American wolf god, that often takes on the literal form of a wolf. At this point no other name seemed fitting, and esa, evolving sustainable apparel, was born.

 

 

 

 

#wolfpack #hearthehowl